Startup finance, explained.
Plain-English guides to the bookkeeping, metrics, and tax questions founders run into, written by the team that keeps the books.
Guides
Daily Bookkeeping vs the Month-End Close
Keeping your books current every business day turns accounting from a backward-looking chore into a live decision tool.
ReadStartup Runway: How to Calculate Cash Burn
Runway is the single number that tells you how much time you have before the next raise or profitability.
ReadCash vs Accrual Accounting for Startups
The choice between cash and accrual decides when transactions hit your books, and it matters more the moment you raise.
ReadSaaS Metrics: MRR, NRR, CAC, LTV Explained
A short, plain-English glossary of the recurring-revenue metrics investors and operators track.
ReadR&D Tax Credit Guide for Startups
Pre-profit startups can turn qualified engineering and research spend into a payroll-tax refund, and a 2025 law change just made domestic R&D deductible again.
ReadHow to choose
Best AI Accounting for Startups: How to Choose
Six decision criteria that separate real AI accounting from a thin wrapper on the same old workflow.
ReadAI Bookkeeping vs Traditional Services
What changes when bookkeeping goes AI-native, and the one thing that should not.
ReadMedian vs DIY QuickBooks: When to Switch
DIY in QuickBooks is fine for a while; here is the line where it stops paying off.
Read